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The best color-depositing shampoo overall is Celeb Luxury Colorwash, a moisturizing, fortifying formula that comes in a range of natural shades and bold hues. For those on a budget, we recommend Pure Blends Color Depositing Shampoo, a hydrating hair wash that helps you achieve or maintain your desired shade. For instance, if your hair tends to be dry, then “look for serums that contain oils to help hydrate the dry hair shaft,” says Dr. Shaver. Meanwhile, if you simply want better, faster hair growth, then she recommends looking for products with ingredients that have been clinically proven to do just that—and have scientific data that support their use.
What to Look for in a Color-Depositing Shampoo
Sure, you can opt for a dramatic formula, but something a little gentler like Joico Color Infuse will also work. It’s designed as a color refresh, and it works best with the brand’s own pastel hair colors. On lightened hair, it can offer a subtle tint, but it works best to intensify pastels. The shampoo has just enough color to make things pop but not so much that it makes the hair too vivid.
DevaCurl Buildup Buster Gentle Clarifying Cleanser
"Shampoos formulated for hair loss or thinning can help slow down these conditions, but they won't reverse them or actually cause hair to regrow," explains Han. I view them as complementary products that patients can add to their hair loss regimen, which usually features a prescription medication." Hair growth shampoos can help if poor scalp health is to blame for hair thinning or shedding. However, according to Boakye, even the best shampoos for hair growth are less likely to yield results if there are underlying reasons for your hair loss — such as genetics, nutritional deficiencies, and hormone imbalances.
Redken Blondage Color Depositing Purple Shampoo
Celeb Luxury offers color-depositing shampoos that are all about enhancing and even creating extreme shades. They’re heavily pigmented, so they can make a bit of a mess, but on the bright side, they can dye hair all on their own, assuming that your hair is pre-lightened. This shampoo is another big splurge, but we still thought it deserved a mention here. This purple shampoo comes in the most gorgeous bottle and gives the hair the loveliest clear blonde tone, with a manageable level of pigmentation.
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You can also buy it in a set that comes with the matching conditioner, for less than $15. "My favorite purple shampoo for blondes is Sachajuan Silver Shampoo. Some purple shampoos are too highly pigmented and others have almost no effect, I find this one to be a perfect balance," says Tardo. Through the use of violet pigments, yellow and golden undertones in blonde hair will be neutralized. Not only that, but your hair won't feel stripped due to the hydrating formula.
It’s also purple in more ways than one—lilac and violet flowers add shine and antioxidants. If you’re looking to add luster and shine to your already color-treated hair that has faded, specifically certain highlights, then this is a great choice. Whether you’re covering up grays or bumping up your shade to something less mousy, preserving a rich brunette shade between salon visits can be a drag. DpHue’s formula is notoriously gentle, and it helps to preserve the intensity of your color between salon appointments.
Best Shampoos for Color-Treated Hair That Maintain Vibrancy
Unlike many purple shampoos on the market, this one is formulated specifically for silver hair. Aging hair has unique needs, and this shampoo addresses those needs by strengthening hair with bamboo, adding volume with hops, and regulating oil production with sage, all while neutralizing brassiness. Since some purple shampoos can be drying, Redken’s is formulated with a protein complex to help strengthen hair and increase elasticity. If you want your hair icy blonde, you can leave it on for up to five minutes and use it more frequently. All of the best hair color shampoos for men are safe for curly, straight, and color-treated hair.
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“It has moisturizing amaranth and rice protein, as well as a very pleasant and natural unisex scent,” she explains. One thing to note is that this formula isn’t as clarifying as other shampoos on this list, so you might have to use it twice in one wash to really get an extra clean. We like this pick from Davines for dry hair because it’s super gentle on the scalp and hair, while also being strong enough to provide a thorough cleanse, too. This pick leaves your hair looking really soft and shiny, and a little goes a long way—it lathers really nicely. This pick from PATTERN does a great job of clarifying the hair and scalp without drying the heck out of your strands.
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The color range isn’t as massive, but the benefit is that there are some shades like cherry, cocoa, and lemon that straddle the line between vivid and natural tones. This one was formulated specifically with gray hair in mind, especially if it was achieved through time and nature. It’ll also work for hair that’s been dyed gray (or even blonde), so you may want to give it a try no matter what. Compared to other purple shampoos, this one has a lighter violet tone that works especially well with very light hair. While this shampoo can cleanse your hair to a degree, you wouldn’t want to replace it with your standard option because the more you use it, the darker and more pigmented it can make your color, says O’Connor.
Purple shampoo can instantly fix any brassiness, and after testing 26 different purple shampoos, Amika's is one of our favorites. This violet-based shampoo works to instantly counteract those orange and brassy undertones and leaves any cool blonde shade refreshed and revived. While a lot of purple shampoos tend be drying and hard to wash out, this one was easy to rinse out, left our hair moisturized, and didn't stain our skin or bathroom. Highlights can add a subtle brightness to your natural hair color, as seen on Ciara.
This winning shade is loved by many with everyone from Brittany Mahomes and Tessa Thompson to Sydney Sweeney rocking the hue. "Natural brunettes can easily make this transformation seamlessly. Since warm undertones are produced when you go from dark to light, the copper vibrancy is only enhanced," explains Burns. Sulfates should generally be avoided as well, because while they work to lift surface dirt and oils from the scalp and hair, they can be so strong that they strip color in the process. Best Earth Naturals focuses on natural ingredients, which is why its Color Boost shampoo is chock full of good stuff like wheat protein, chamomile, shea butter, coconut oil, lemon, sage, and calendula. The formula deposits color on natural or colored hair while cleansing and conditioning.
Not only will this shampoo from SheaMoisture help neutralize any warm, brassy, and yellow undertones, but the formula is specially made to nourish hair after being chemically processed. Enriched with purple rice water, this shampoo will also add shine and hydration to damaged and dry hair. On the other hand, toning shampoos designed to neutralize unwanted undertones in darker hair colors (like the Matrix Total Results Dark Envy Shampoo) may have a staining effect when used on lighter hair. If possible, Aguirre suggests visually comparing the shampoo to your existing hair color before using it.
When you have heavily bleached hair you will want to incorporate something that has a bonding treatment or protein and moisture. We updated this article in October 2023 to add new, tested and reviewed color-depositing shampoos and update outdated oldies. There are also pigmented hair washes that offer two to four weeks of color with a single-use. Like traditional hair dye, these are meant to be used only once until the color fades away.
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